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Google Ads: A Beginner's Guide to Pay-Per-Click Advertising

 Google Ads: A Pay-Per-Click (PPC) Advertising Platform


  • Google Ads is a popular online advertising platform that allows businesses to display their ads on Google's search engine results pages (SERPs) and other websites.
  • Pay-per-click (PPC) advertising means that businesses only pay when someone clicks on their ad.
  • Google Ads offers a variety of ad formats, including text ads, display ads, and video ads.
  • When creating a Google Ads campaign, businesses need to choose the right keywords to target their ads to the right audience.
  • They also need to set a budget for their campaign and track their results to see how well it is performing.

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