Google Ads: A Pay-Per-Click (PPC) Advertising Platform Google Ads is a popular online advertising platform that allows businesses to display their ads on Google's search engine results pages (SERPs) and other websites. Pay-per-click (PPC) advertising means that businesses only pay when someone clicks on their ad. Google Ads offers a variety of ad formats , including text ads, display ads, and video ads. When creating a Google Ads campaign , businesses need to choose the right keywords to target their ads to the right audience. They also need to set a budget for their campaign and track their results to see how well it is performing.
Facebook ads are a powerful tool for businesses to reach their target audience, promote products & services, track results, and get started quickly. Target audience: Facebook ads can be targeted to specific demographics, interests, and even behavior. This means that your ads will be seen by the people who are most likely to be interested in what you have to offer. Promote products & services: Facebook ads can be used to promote a variety of products and services, including events, promotions, brand awareness, traffic to your website, lead generation, and app installs. Track results: You can track the results of your ads so you can see how well they are performing. This information can be used to improve your campaigns over time and get better results. Get started quickly: You can set up a Facebook advertising campaign in a matter of minutes. I hope this is helpful!